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Mannington Mills, Inc., manufactures residential and commercial flooring under the Mannington, Mannington Commerical, Amtico, Phenix, and Burke brands.

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Luxury Vinyl ADURA®Max Swiss Oak Truffle MAX742

The beauty of Scandinavian design lies in its ability to create cozy, simplistic spaces while placing emphasis on natural sustainable materials. Swiss Oak easily captures the authentic look of raw, natural wood in a minimalist aesthetic. Featuring a 7”x 48” plank format, Swiss Oak’s understated white oak visual combines subtle edge spalting, a refined surface texture, in a neutral color palette creating a simple, harmonizing visual making this the perfect flooring choice to enhance any Nordic-Scandinavian inspired interior. 

Luxury Vinyl

ADURA®Max

ADURA®Max Wood Plank

__Installation:__
[View Installation Information 
](https://www.mannington.com/residential/adura-luxury-vinyl/installation)

__Care and Maintenance:__
[View Care and Maintenance Guidelines
](https://www.mannington.com/residential/adura-luxury-vinyl/care-and-maintenance)

__Warranty:__
[View Warranty Information
](https://www.mannington.com/residential/adura-luxury-vinyl/adura-r-max-warranty-information)

Luxury Vinyl ADURA®Max Sonoma Cork MAX731

With the classic look of oak and hickory wood species becoming synonymous with refined interior spaces, Sonoma captures and combines all the character and allure of both species in one pattern. This beautiful combination offered in a 7”x 48” plank format&nbsp;features a stunning character, beautiful growth lines and realistic knots that are all enhanced by the century old European craft of fuming. This technique reacts with the tannins in the wood to provide a rich under-glow full of depth and color creating a classic warmth that will compliment a wide range of today’s home interior styles. 

Laminate Restoration Collection® Anthology Parchment 28600

Anthology, captures the true essence of natural beauty. Anthology combines the three most widely used species in flooring; White Oak, Hickory, and Maple. Each is unique in individual character, grain and color variation. When all 3 are blended together they create a spectacular visual canvas that is both rich and dramatic. Anthology is Mannington&rsquo;s first laminate flooring pattern to feature 20 unique plank visuals, more than 2X our competition. This variety adds to the realism and beauty of this timeless floor.

Restoration Collection®

Restoration Collection® Wood Plank

__Installation:__
[View Installation Information 
](https://www.mannington.com/residential/laminate/installation-laminate)

__Care and Maintenance:__
[View Care and Maintenance Guidelines](https://www.mannington.com/residential/laminate/laminate-care-and-maintenance)

__Warranty:__
[View Warranty Information](https://www.mannington.com/residential/laminate/warranty-laminate)

Luxury Vinyl ADURA®Rigid Napa Tannin RGP061

Napa is character oak featuring beautiful wire brushed graining with detailed surface wood knots, chatter marks mineral streaks. This remarkable character is enhanced with rich colors and a rustic surface texture. Napa is a 6" X 48" plank and is styled to complement both rustic and contemporary styles and d&eacute;cor. 

ADURA®Rigid

ADURA®Rigid Wood Plank

__Installation:__
[View Installation Information 
](https://www.mannington.com/residential/adura-luxury-vinyl/adura-r-rigid-installation-information)

__Care and Maintenance:__
[View Care and Maintenance Guidelines
](https://www.mannington.com/residential/adura-luxury-vinyl/adura-r-rigid-care-and-maintenance)

__Warranty:__
[View Warranty Information](https://www.mannington.com/residential/adura-luxury-vinyl/adura-r-rigid-warranty)

Luxury Vinyl Sheet Platinum Deco Wrought Iron 130390

Bold, graphic and&nbsp;absolutely gorgeous, Deco is an authentic reproduction of a 12" encaustic tile look. Incorporating 2 colors of pigmented clay, this symmetric pattern intertwines to create an intricate floral ornament that can impart colorful rustic charm and interest into any room where the floor is the focal point. &nbsp; 

Luxury Vinyl Sheet

Platinum

Platinum REVIVE® Collection

__Installation:__
[View Installation Information](https://www.mannington.com/residential/vinylsheet/luxury-vinyl-sheet-installation-information) 

__Care and Maintenance:__
[View Care and Maintenance Guidelines](https://www.mannington.com/residential/vinylsheet/luxury-vinyl-sheet-care-and-maintenance)

__Warranty:__
[View Warranty Information](https://www.mannington.com/residential/vinylsheet/warranty-vinyl-sheet)

Residential Luxury Vinyl, Laminate & Hardwood Flooring

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Microban® Surface Protection

Even though you can't see it
bacteria lives on your floor fortunately
bacteria is no match for mannington's
edura floors with microban surface
protection
adora with microban protects 24 7
against
99 of the growth of bacteria
and that means your floors will stay
cleaner longer
adura floors are waterproof scratch
resistant
and the only luxury plank flooring with
microban surface protection
because you live on your floors bacteria
shouldn't adora by mannington

Mannington ADURA® Selling Solution Update

Hi i'm jake opelson vice president of
corporate accounts of management
i'm excited to take you through our
best-selling lvt floors
and tell you why they are now even
easier to sell
the endurance selling solution continues
to be a true competitive advantage
as the easiest way to sell lvt
beautifully simple
the selling solution has the best style
and design combined with the hottest
constructions in the market
in 2021 we are taking the endura selling
solution to the next level
with an exciting new exclusive
technology that will make selling our
floors
even easier now more than ever consumers
want peace of mind
in their homes we are excited to share
we are adding microban antimicrobial
surface protection to our entire line of
a duramax
a dura rigid and a duraflex mannington
a dura floors with microban helps
protect the surface of the floor
24 7 against the growth of bacteria and
remains 99
cleaner than untreated surfaces we asked
mannington consumers
if they would like a floor that helps to
keep their floors cleaner
from bacteria and an overwhelming 90
percent said yes
they want a floor that helps keep their
floors cleaner
let's talk a little bit more about
microban
while you can't prevent bacteria from
getting on your floors
you can prevent it from multiplying by
having a floor with built-in microban
protection
this amazing technology is built right
into the wear layer of the product
it is completely safe and it won't wear
off over the life of the floor
microban helps protect the surface of
the floor 24
7 against 99 percent of the growth of
bacteria
helping to keep your customers homes
cleaner
in addition through the work of our
licensing partner
microban is quickly becoming the
recognized
anti-bacterial brand leader in 2020
alone
microban has driven 16 billion brand
impressions on a wide range of consumer
goods
the combination of microban and adura
will help you drive unique value
to your customer and close more sales in
the end
helping you to be more successful is
what we are all about
now i would like to tell you three ways
in which mannington helps you sell more
effectively than others
and why you should think mannington
first when it comes to
lvt flooring you can now sell
three lvt flooring constructions in our
one beautifully simple display
we call this the endura selling solution
you no longer have to go from one
display to another to another
to find the right floor for your
customer we've made it beautifully
simple to sell from this
one display the consumer chooses the
floor they love
and you use your expertise to choose the
perfect solution for their home
we've designed the display to enable you
to be a consultative sales person
your customer trusts we talked to
consumers all over the country
they told us they want and expect a
consultative sales experience
in an independent flooring store they
look to you to be the flooring expert
we will go over how you can use our
display
to be the flooring expert as you talk to
your consumer
when the installation is complete you
won't hear from the consumer about the
problems with your new floor
each construction is designed to provide
a lifetime of satisfaction
in fact it has the lowest claim rate in
our 100 year history
so let's look at the new beautifully
simple adora selling solution
what you see is our best looking floors
that can be ordered in three
options in one display first your
customer chooses the floor they love
then you help them choose the
construction that fits best for their
home
again the styles you see are all
available in all three constructions
let me tell you about the three adura
constructions
first is a duramax the mannington wpc
floor that you know and trust
a dura max is a quiet and luxurious lvt
the air blown core with the attached pad
dampens sound by 30 percent
and a softer underfoot a dura max can be
installed over existing hard surface
flooring like ceramic tile
a duramax is a floating floor with a
special hydrolock locking mechanism that
keeps liquids from
seeping down to the subfloor a duramax
features microban in the wear layer of
the floor
microban helps keep the floor cleaner by
helping to protect the floor
24 7 from 99 of bacteria
the microban protection is in there for
the life of the floor
it won't wash or wear off next
is a dura rigid this is a spc or solid
polymer core floor that also has an
attach pad
similar to a duramax what makes the dura
ridgid different
is it is tough stable and has superior
indentation resistance
this is because the dura ridgid has a
durable solid core
the endura ridge at solid core means
that the floor doesn't need any time to
acclimate to the site
the installer can bring the floor to the
site on installation day
a dura ridgid is so durable it can
handle the toughest rooms
where indentation may be a concern like
a home gym
or a playroom and it can withstand
extreme temperatures
from a cabin in the middle of winter
with no heat to a sunroom
on the hottest summer day just like a
dura max a dura rigid is a floating
floor that can be installed on top of
existing hard surface floors and also
has the special hydra lock locking
mechanism
that keeps liquids from seeping down to
the subfloor
a dura rigid features microban in the
wear layer of the floor
microban helps keep the floor cleaner by
helping to protect the floor
24 7 from 99 of bacteria
the micro band protection is there for
the life of the floor it is a completely
safe solution to helping the floor stay
cleaner
last but not least is a duraflex a
duraflex is the traditional glue down
lvt that's been around for years
because the adoraflex is a glue down
floor it is stable and can be installed
in long runs
without transition strips it's great for
family members in wheelchairs
or special mobility needs and cabinets
can be installed on top of the floors
a key difference of a dura flex is it
has the industry's toughest wear layer
scratch resist x a tougher more durable
scratch resistant wear layer that is
over 10 times more scratch resistant
than our traditional scratch resist wear
layer because it's a glue down floor
and it has a superior wear layer this is
a commercial grade floor
a duraflex is available in all the same
styles as a duramax and the dura rigid
with the addition of 18 inch by 18 inch
tile formats in select colors
one of the other great features for a
duraflex
is it can be grouted similar to ceramic
tile
if your customer wants a look of ceramic
tile but not the concern of items
breaking if they fall on the floor
adora flex floors are a perfect option
a duraflex also features microband in
the wear layer of the floor
micro band helps keep the floor cleaner
by helping to protect the floor
24 7 from 99 of bacteria
the microban protection is there for the
life of the floor
ensuring your customers can have peace
of mind knowing their floors are cleaner
now that you know about the three adura
constructions in one display
let's talk about the display itself
remember
it's beautifully simple to sell from
this display the consumer chooses the
floor they love
and you help them choose a solution for
their home
because we have combined the three adura
constructions into one display
we're using less valuable space in your
store in addition
because you know mannington is the style
design leader and
all of the floors in this display
feature microban protection helping you
to keep the floor cleaner by protecting
the floor
24 7 from 99 percent of bacteria for the
life of the floor
you can feel confident your customers
will find the floor they love
in this adora display manny tink
conducted research with both consumers
and retailers
to originally develop this display and
most recently to update the display
to ensure the right information is
included to make an easy sale
the display is designed to talk to the
consumer and give you the cues to talk
through the flooring solutions
with the consumer one of the first
things you'll notice with the 2021
update
is the microban logo and story
throughout the display
including on the header graphics on the
header panels and on the backers of the
new 2021
product samples it's important to
remember that almost
90 percent of consumers want a floor
that helps their floors
to stay clean microban offers this
protection
microban is quickly becoming the
recognized anti-bacteria brand leader
in 2020 alone microban has driven 16
billion brand impressions
on a wide range of consumer goods all of
the floors
in the adura display offer microban
protection we are visually telling the
clean
waterproof and durability story of a
dura floors
with lifestyle images using easy to
understand icons
and the room scenes on the back of the
samples match the flooring
with which it's shown we have given you
a few talking points for each
construction that you'll see
consistently on the display
on backers and on the touch and feel
samples so you have key talking points
for the constructions in front of you at
all times
we have provided a few options so it's
clear what the difference in the
constructions are
first we have glued samples of each
construction to the display
beside each sample is anatomy drawing of
that construction
which now includes the wear layer
thickness and overall thickness of the
floor
as well as the micro band logo to show
where their floor is protected 24
7 against 99 percent of bacteria
second we provided the touch and feel
set so the consumer can hold the product
in their hands
lastly most of the displays are sampled
in all three constructions
the label will tell you what the product
is sampled in
if the label doesn't say the
construction it's sampled in a duraflex
we have also reduced the confusion of
ordering the right construction
first we have color-coded the
construction type so every time we talk
about a duramax
it's in blue a dura rigid is in orange
and the adoraflex is green the sku
numbers
also reflect the construction type a
duramax starts with an
m a dura ridges starts with an r and the
duraflex starts with an
f you could be confident you were
ordering the right construction for your
customer now that you know how to use
the beautifully simple edura selling
solution
to find the best floor for your customer
let's go through a few situations to
show how to work with your customer
your customer has a cabin that isn't
heated
all of the time or has a room that
experiences wide temperature ranges
like a sun room what would be the best
solution
a dura rigid your customer would like to
redo their main living spaces
and have as few transition strips as
possible between the rooms
what is the best option a duraflex
because it's a glue down floor
your customer lives in a multi-family
building and is concerned about
noise from the neighbors or themselves
what's the best
option a duramax would be a good option
if installed on the entire floor to
reduce sound traveling from living space
to living space
your customer is concerned about being
able to keep your home clean from
bacteria
including her floors what would be a
good option
any floor in this display because all of
the floors in the endura selling
solution
have microban protection which help keep
floors cleaner 24
7 from 99 percent of bacteria
to review all that we have talked about
today you can have
confidence in taking your customer to
mannington's beautifully simple edura
selling solution display
where they have peace of mind knowing
the microban protection
is helping to keep their floor cleaner
all they have to do is choose a floor
they love
and you help them choose the right
solution for their home
what you see is our best designs that
are available in three constructions
in one display a duramax is quiet and
softer underfoot
the floor you know and trust adora
ridgid has superior indentation
resistance
and doesn't need any acclimation time
and is best for rooms
that have wide temperature ranges a
duraflex is the stable floor
that has superior scratch resistance is
perfect for long runs
and must be chosen when the tiles are to
be installed with grout
and because you know mannington for our
style and design
and now our edura floors feature
microban protection
you can be confident your customer will
find the floor that they love
you can feel confident they will love
their new floor
thank you for your time from all of us
at mannington happy selling

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